Our team includes chefs, scientists, and engineers with decades of experience in the food and agriculture industry. All of us are united in our mission to reduce humanity's footprint on the planet by building a more sustainable food system.
Get to know usOur executive team—Moran Farhi (EVP), Doni Curkendall (EVP), and Paul Shapiro (CEO).
CEO
Toniic
Director of Capabilities
Former CMO
Perdue Farms
VP of R&D
Freshly
Structerer
Morgan Stanley
CEO
Hickman’s Family Farms
President
Johnsonville Holdings
President of Protein Products & Sustainability
Golden State Foods
Faculty Director
UC-Davis ADVANCE Program
CEO
Motel 6
Vice President
SPI Group
Retired entrepreneur CEO & CPA
Co-Founder of Sweet Farm, Gaming Executive, Venture Investor
- CEO of The Better Meat Co.
- Author of national bestseller Clean Meat
- Host of the Business for Good Podcast
- Four-time TEDx speaker
20+ years of nonprofit executive experience
- Former CEO of Hain Celestial Canada
- Former CEO of Cultivate Ventures
- Chairperson, Food & Consumer Products of Canada
- Chairperson, Plant Based Foods of Canada
- CEO of The Supreme Cannabis Company
- Formerly worked in new car design at Ford Motors; now at NASA for over 20 years
- Chief Engineer for the U.S.‘s contribution to Europe’s first Mars rover (2022 launch)
- Early Better Meat Co. investor
- Former Morgan Stanley VP
- Lever VC Partner
- Alt-Protein Expert
- Managing Partner, Green Circle Capital (focused solely on food & beverage)
- Investment professional since 1990 at Paine Webber (now UBS) & Oppenheimer & Co.
- Former CEO of Snow, a natural soda company
CEO
Toniic
Director of Capabilities
Former CMO
Perdue Farms
VP of R&D
Freshly
Structerer
Morgan Stanley
CEO
Hickman’s Family Farms
President
Johnsonville Holdings
President of Protein Products & Sustainability
Golden State Foods
Faculty Director
UC-Davis ADVANCE Program
CEO
Motel 6
Vice President
SPI Group
Retired entrepreneur CEO & CPA
Co-Founder of Sweet Farm, Gaming Executive, Venture Investor